Client Workspace
Sims Creative · Strategy & Reports
01 · Plan
Campaign Roadmap
Status of campaigns right now: what's running, in production, or planned for launch, with start dates.
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01 · Plan
Campaign Roadmap
Status of campaigns right now: what's running, in production, or planned for launch, with start dates.
● Live
Lead Gen Video Campaign for Creative Brief Lead Magnet
Started 18 May 2026
Thought Leadership Re-brand
Started 18 May 2026
Text Ads Campaign
Live
● In Production
Coming soon
● Planned
Lead Gen Video Campaign for Creative Brief Lead Magnet V2 (New branding)
Planned
Spotlight Ads Campaign
Planned
02 · Audience
Targeting Strategy
Two audiences running in parallel: a Marketing-function segment and a C-suite / Founder segment. Switch tabs to see each one's filters.
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02 · Audience
Targeting Strategy
Two audiences running in parallel: a Marketing-function segment and a C-suite / Founder segment. Switch tabs to see each one's filters.
Potential Audience Size
11,000 LinkedIn members
Location & Language
Locations (Permanent)
United Kingdom, Ireland
Profile Language
English
Excludes people in other locations.
Include (people who match all three groups)
Group 1, Companies
Company List
E-mobility and EV; E-mobility and EV additional
OR
Company Size
2-10, 11-50, 51-200, 201-500, 501-1,000, 1,001-5,000, 5,001-10,000 employees
AND
Group 2, Industry
Company Industries
Renewable Energy Power Generation; Renewable Energy Equipment Manufacturing; Services for Renewable Energy; Energy Technology; Utilities
OR
Company List
E-mobility and EV; E-mobility and EV additional
AND
Group 3, Role
Job Functions
Marketing
Exclude (people who match any of these)
Job Seniorities
Training, Unpaid
OR
Company Size
Myself Only
Potential Audience Size
36,000 LinkedIn members
Location & Language
Locations (Permanent)
United Kingdom, Ireland
Profile Language
English
Excludes people in other locations.
Include (people who match all three groups)
Group 1, Companies
Company List
E-mobility and EV; E-mobility and EV additional
OR
Company Size
2-10, 11-50, 51-200, 201-500, 501-1,000, 1,001-5,000, 5,001-10,000 employees
AND
Group 2, Role
Job Titles (Current)
Owner; Co-Founder; Managing Director; Chief Operating Officer; Founder; President; Chief Marketing Officer; Chief Commercial Officer; Chief Executive Officer
AND
Group 3, Industry
Company Industries
Renewable Energy Power Generation; Renewable Energy Equipment Manufacturing; Services for Renewable Energy; Energy Technology; Utilities
OR
Company List
E-mobility and EV; E-mobility and EV additional
Exclude (people who match any of these)
Company Size
Myself Only
03 · Mid-Cycle Check-in
Mid-Month Pulse
A quick glimpse of how each month's campaigns are performing. Updated around the middle of the month. A short read before the end-of-month review.
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03 · Mid-Cycle Check-in
Mid-Month Pulse
A quick glimpse of how each month's campaigns are performing. Updated around the middle of the month. A short read before the end-of-month review.
▶June 2026
Lead Gen Video Campaign for Creative Brief Lead Magnet
Spend MTD
£380
Leads
16
Cost Per Lead
£23
↓ down from £80 in May
Lead Form Completion
36%
↑ Above 15-20% bench
Standout performer. 16 leads at £23 each, well under target, with a 36% form completion rate, nearly double the 15-20% benchmark. Remarkable, outstanding results.
Thought Leadership Re-brand
Engagement Rate
2.46%
↓ down from 3.04% in May
Landing Page CTR
0.44%
≈ on the 0.45% average
Engagement is dipping, click-through is holding. The 0.44% landing-page CTR is actually solid for thought-leadership ads, which often run below the 0.45% average. To lift engagement, add more variety: some ads aimed squarely at specific pain points, and some tied to the lead-gen brief topic, which is performing very well right now.
▶May 2026
Text Ads Campaign
Spend MTD
£65
Impressions
69,000
Frequency
19x
Audience Penetration
33%
Clicks to Landing Page
7
Thought Leadership Re-brand
Spend MTD
£200
Engagement Rate
3%
= On benchmark
Engagements
120
Clicks to Landing Page
20
Lead Gen Video Campaign for Creative Brief Lead Magnet
Spend MTD
£640
Leads
8
Cost Per Lead
£80
CTR
1.12%
↑ 2× benchmark
Lead Form Completion
25%
↑ Above 15-20% bench
Generated leads · 8 total
▶April 2026
Coming soon. The April mid-month pulse will be backfilled here. The full April end-of-month report lives under the Reports tab.
Outreach · Live Sequences
Live Messaging Flows
Cold OutreachConnection campaign to net-new prospects
Live
▶
Flow A
885 people
Message will be sent 7 days after connection request acceptance
KL
Katie Lewis
Social Media Advisor at Yorkshire Water
AS
Anthony Sims (You)
Hi Katie ... good to connect.
Are you getting the creative you were promised from your agency?
We help marketing teams turn complex messages into sharper, bolder creative.
Happy to have a friendly chat and explain how we work.
Best, Anthony
Message will be sent 8 days after message 1
KL
Katie Lewis
Social Media Advisor at Yorkshire Water
AS
Anthony Sims (You)
Hi Katie,
We've put together a short guide on how energy marketers can get better results from their creative briefs... especially when the challenge is complex or technical.
Happy to send it over if useful?
Best, Anthony
Message will be sent 10 days after message 2
KL
Katie Lewis
Social Media Advisor at Yorkshire Water
AS
Anthony Sims (You)
Hi Katie,
Would it be OK if I sent over our agency deck with case studies over email?
Best, Anthony
▶
Flow B
884 people
Message will be sent 7 days after connection request acceptance
KL
Katie Lewis
Social Media Advisor at Yorkshire Water
AS
Anthony Sims (You)
Hi Katie ... good to connect.
Do your creative partners really understand the complexities of your offering?
We've spent over a decade working exclusively with energy brands and understand your world.
Happy to have a friendly chat and explain how we work.
Best, Anthony
Message will be sent 8 days after message 1
KL
Katie Lewis
Social Media Advisor at Yorkshire Water
AS
Anthony Sims (You)
Hi Katie,
We've put together a short guide on how energy marketers can get better results from their creative briefs... especially when the challenge is complex or technical.
Happy to send it over if useful?
Best, Anthony
Message will be sent 10 days after message 2
KL
Katie Lewis
Social Media Advisor at Yorkshire Water
AS
Anthony Sims (You)
Hi Katie,
Would it be OK if I sent over our agency deck with case studies over email?
Best, Anthony
Let's Talk About BriefsPost-download follow-up to lead-gen downloaders
Pending review
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Post-Download Sequence
21 leads
Triggered when a prospect downloads the "Let's Talk About Briefs" guide via the LinkedIn lead-gen ad
Connection request note, sent within a day of the accepted connection request
SE
Sara Evans
Spirax Sarco
AS
Anthony Sims (You)
Hi, thanks for grabbing our briefs guide… hope it's useful. I work with energy marketers on getting sharper creative out of their agencies, so thought I'd connect properly rather than stay a name on a download list.
Message will be sent 7 days after message 1
SE
Sara Evans
Spirax Sarco
AS
Anthony Sims (You)
Did the guide land okay? The part most people mention is the red flags… "fresh but on-brief", "we'll know it when we see it". We've all sent one like that and then wondered why the work came back a bit safe.
What I see most often isn't bad briefs, it's good ones getting watered down by the time five people have had their say. Curious whether that's the bit you wrestle with too, or something else entirely.
Message will be sent 7 days after message 2
SE
Sara Evans
Spirax Sarco
AS
Anthony Sims (You)
Last one from me, promise. The thing I'd leave you with… the best briefs don't try to please everyone in the room. They pick a clear challenge and protect it.
That's most of what we do at Sims, energy brands only, for over a decade now. If it's ever helpful to talk through a brief or a project, the door's open. And if not, hope the guide earns its place on your desk.
Best, Anthony
01 · Audience
Targeting
The Sales Navigator lists and filters powering the outreach audience.
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01 · Audience
Targeting
The Sales Navigator lists and filters powering the outreach audience.
Cold OutreachSales Navigator lists and filters
Live
▶
List 1
Open in Sheets ↗
Let's Talk About BriefsLeads from the lead-gen download form
Pending review
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Lead-Gen Downloads
21 leads
Audience for the "Let's Talk About Briefs" follow-up: everyone who downloaded the guide via the LinkedIn lead-gen form. Refreshed 2 to 3 times monthly as new downloads come in. Current list: 21 contacts (18 May to 12 June 2026).
| Name | Company | Downloaded |
|---|---|---|
| Ting Hoo | Lightsource bp | 12 Jun |
| Eve Marston | Reliance Worldwide Corporation | 11 Jun |
| Laura Keating | CPH Retrofit | 10 Jun |
| Renata Michlova | Geoex MCG | 9 Jun |
| Weronika Malewicz | PRAMAC | 9 Jun |
| Harjaspreet Kaur | Fornax | 8 Jun |
| Eira Jones | Enspec Power Ltd | 8 Jun |
| Owen Connaughton | Watt Footprint | 5 Jun |
| Joanna Czternastek | United Gas & Power | 3 Jun |
| Emma Chandler | Performance Energy LTD | 2 Jun |
| Rachel Johnstone | Ri Cruden Ltd Mechanical, Electrical & Renewables | 2 Jun |
| Stephanie McCartney | Emtec Group | 29 May |
| Michael Njoku | Exertherm | 27 May |
| Abigail Booth | GL Electrical | 26 May |
| Mina Obeten | Community Energy Birmingham | 25 May |
| Marie Hill | EA Technology | 21 May |
| Melissa Lancaster | New Era Energy | 21 May |
| Cornelia Mezu | Aviura | 20 May |
| Sara Evans | Spirax Sarco | 18 May |
| Kirstie Heneghan | ReEnergise | 18 May |
| Jennifer Walsh | Sustainable Energy Authority of Ireland (SEAI) | 18 May |
02 · Copy
Message Copy
The live connection request and follow-up message sequence.
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02 · Copy
Message Copy
The live connection request and follow-up message sequence.
Cold OutreachLive connection request and follow-up sequence
Live
▶
Full messaging sequence
Open in Docs ↗
Let's Talk About BriefsPost-download follow-up sequence
Pending review
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Post-download sequence
Open in Docs ↗
Proposed copy, currently pending client review. The full sequence is also shown above under Live Messaging Flows.
03 · Mid-Cycle Check-in
Mid-Month Pulse
A quick glimpse of outreach performance this month: profile views, invites, acceptances, and replies.
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03 · Mid-Cycle Check-in
Mid-Month Pulse
A quick glimpse of outreach performance this month: profile views, invites, acceptances, and replies.
▶June 2026
Cold Outreach · Connections Campaign
Window
1–22 Jun
Invites Sent
254
Accepted
79
= 31.1% acceptance
Replies
18
Reply Rate
22.8%
↑ Strong, of accepted
Standout month for replies. A 22.8% reply rate against accepted connections, with acceptance holding at 31%. The sequence is landing and the conversations are coming back.
Replies so far (through 21 June): 6 hot, 6 warm, 7 not interested. Hot leads: Samuel Reid, Judith Sewell, Danielle Wood, Veronika Janus, Catherine Torry, Mumin Islam. Several have shared an email and asked to see the work, ready for Anthony to follow up. The full responses sit in the Cold Outreach Campaign Report under the Reports tab.
Next: the "Let's Talk About Briefs" follow-up sequence (pending review) will add a warm second touch to everyone who downloaded the guide.
▶May 2026
Channel