Sims Creative
Strategy & Reports Hub
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B2 Digital · Confidential
Last updated
1 September 2026
Client Workspace

Sims Creative · Strategy & Reports

01 · Plan
Campaign Roadmap
Status of campaigns right now: what's running, in production, or planned for launch, with start dates.
▶
● Live
Thought Leadership Re-brand
Started 2 July 2026
Audience C-suite / Founder
Brand Positioning Guide (Lead Gen Video)
Started 2 July 2026
Audience C-suite / Founder
Text Ads
Started 2 July 2026
Audience C-suite / Founder
● In Production
None right now
● Planned
Brand Awareness (Document)
Planned
Audience C-suite / Founder
Brand Awareness (Video)
Planned
Audience C-suite / Founder
Spotlight Ads
Planned
● Completed Campaigns
Thought Leadership PR Study E-mobility and EV
Message Ads PR Study E-mobility and EV
Text Ads Senior Marketing
Thought Leadership Re-brand Senior Marketing
Let's Talk About Briefs Lead Gen (Video) Senior Marketing
02 · Audience
Targeting Strategy
Two audiences running in parallel: a Marketing-function segment and a C-suite / Founder segment. Switch tabs to see each one's filters.
▶
Potential Audience Size
11,000 LinkedIn members
Location & Language
Locations (Permanent) United Kingdom, Ireland
Profile Language English
Excludes people in other locations.
Include (people who match all three groups)
Group 1, Companies
Company List E-mobility and EV; E-mobility and EV additional (plus predicted lookalike audience)
OR
Company Size 2-10, 11-50, 51-200, 201-500, 501-1,000, 1,001-5,000, 5,001-10,000 employees
AND
Group 2, Industry
Company Industries Renewable Energy Power Generation; Renewable Energy Equipment Manufacturing; Services for Renewable Energy; Energy Technology; Utilities
OR
Company List E-mobility and EV; E-mobility and EV additional (plus predicted lookalike audience)
AND
Group 3, Role
Job Functions Marketing
Exclude (people who match any of these)
Job Seniorities Training, Unpaid
OR
Company Size Myself Only
Potential Audience Size
36,000 LinkedIn members
Location & Language
Locations (Permanent) United Kingdom, Ireland
Profile Language English
Excludes people in other locations.
Include (people who match all three groups)
Group 1, Companies
Company List E-mobility and EV; E-mobility and EV additional (plus predicted lookalike audience)
OR
Company Size 2-10, 11-50, 51-200, 201-500, 501-1,000, 1,001-5,000, 5,001-10,000 employees
AND
Group 2, Role
Job Titles (Current) Owner; Co-Founder; Managing Director; Chief Operating Officer; Founder; President; Chief Marketing Officer; Chief Commercial Officer; Chief Executive Officer
AND
Group 3, Industry
Company Industries Renewable Energy Power Generation; Renewable Energy Equipment Manufacturing; Services for Renewable Energy; Energy Technology; Utilities
OR
Company List E-mobility and EV; E-mobility and EV additional (plus predicted lookalike audience)
Exclude (people who match any of these)
Company Size Myself Only
03 · Mid-Cycle Check-in
Mid-Month Pulse
A quick glimpse of how each month's campaigns are performing. Updated around the middle of the month. A short read before the end-of-month review.
▶
▶July 2026 Current Month
Lead Gen Video Campaign for Brand Positioning Guide
Audience C-suite / Founder
Cost Per Lead
£44
vs £36 last month
Lead Form Completion
15.5%
≈ low end of 15-20% bench
Strong start, room to improve. The new Brand Positioning Guide campaign is live to the C-suite / Founder audience at £44 per lead with a 15.5% form completion rate. Last month's Creative Brief lead-gen campaign closed at £36 per lead and 30% form completion. The form rate is about half, yet the cost per lead is only modestly higher, not double: the broader C-suite / Founder audience carries a lower cost per click, which keeps the cost per lead in check while we sharpen the form.
Thought Leadership Re-brand
Audience C-suite / Founder
Engagement Rate
4%
↑ up from 2% in June
The audience switch paid off. Moving the campaign to the new C-suite / Founder lead-gen audience in July doubled engagement, from 2% in June to 4% in July, now comfortably above the 3.5% benchmark.
▶June 2026 Reported
Lead Gen Video Campaign for Creative Brief Lead Magnet
Spend MTD £380
Leads
16
Cost Per Lead
£23
↓ down from £80 in May
Lead Form Completion
36%
↑ Above 15-20% bench
Standout performer. 16 leads at £23 each, well under target, with a 36% form completion rate, nearly double the 15-20% benchmark. Remarkable, outstanding results.
Thought Leadership Re-brand
Engagement Rate
2.46%
↓ down from 3.04% in May
Landing Page CTR
0.44%
≈ on the 0.45% average
Engagement is dipping, click-through is holding. The 0.44% landing-page CTR is actually solid for thought-leadership ads, which often run below the 0.45% average. To lift engagement, add more variety: some ads aimed squarely at specific pain points, and some tied to the lead-gen brief topic, which is performing very well right now.
▶May 2026 Archived
Text Ads Campaign
Spend MTD £65
Impressions
69,000
Frequency
19x
Audience Penetration
33%
Clicks to Landing Page
7
Best performing ad
We Speak Fluent Energy text ad
We Speak Fluent Energy
Name: 2 · ID: 1232220104 · Text Ad
Thought Leadership Re-brand
Spend MTD £200
Engagement Rate
3%
= On benchmark
Engagements
120
Clicks to Landing Page
20
Best performing ad
We don't pretend to be engineers thought leadership ad
We don't pretend to be engineers. But we do know enough about the energy sector to avoid confusing
ID: 1306689264 · Single Image
Engagement Rate 3.67%
Lead Gen Video Campaign for Creative Brief Lead Magnet
Spend MTD £640
Leads
8
Cost Per Lead
£80
CTR
1.12%
↑ 2× benchmark
Lead Form Completion
25%
↑ Above 15-20% bench
Best performing ad
The 6 essentials of a great creative brief
The 6 essentials of a great creative brief. Free guide.
Ad 5 · Hook: Time-saver, practical angle · ID: 1294312484 · Video
Leads 3
Cost / Result £60
Generated leads · 8 total
Lead 1
Lead 2
Lead 3
Lead 4
Lead 5
Lead 6
Lead 7
Lead 8
▶April 2026 Archived
Coming soon. The April mid-month pulse will be backfilled here. The full April end-of-month report lives under the Reports tab.
Outreach · Live Sequences
Live Messaging Flows
Live
Cold OutreachConnection campaign to net-new prospects Live
▶ Flow A 885 people Open in Docs ↗
Message will be sent 7 days after connection request acceptance
KL
Katie Lewis
Social Media Advisor at Yorkshire Water
AS
Anthony Sims (You)
Hi Katie ... good to connect. Are you getting the creative you were promised from your agency? We help marketing teams turn complex messages into sharper, bolder creative. Happy to have a friendly chat and explain how we work. Best, Anthony
Message will be sent 8 days after message 1
KL
Katie Lewis
Social Media Advisor at Yorkshire Water
AS
Anthony Sims (You)
Hi Katie, We've put together a short guide on how energy marketers can get better results from their creative briefs... especially when the challenge is complex or technical. Happy to send it over if useful? Best, Anthony
Message will be sent 10 days after message 2
KL
Katie Lewis
Social Media Advisor at Yorkshire Water
AS
Anthony Sims (You)
Hi Katie, Would it be OK if I sent over our agency deck with case studies over email? Best, Anthony
▶ Flow B 884 people Open in Docs ↗
Message will be sent 7 days after connection request acceptance
KL
Katie Lewis
Social Media Advisor at Yorkshire Water
AS
Anthony Sims (You)
Hi Katie ... good to connect. Do your creative partners really understand the complexities of your offering? We've spent over a decade working exclusively with energy brands and understand your world. Happy to have a friendly chat and explain how we work. Best, Anthony
Message will be sent 8 days after message 1
KL
Katie Lewis
Social Media Advisor at Yorkshire Water
AS
Anthony Sims (You)
Hi Katie, We've put together a short guide on how energy marketers can get better results from their creative briefs... especially when the challenge is complex or technical. Happy to send it over if useful? Best, Anthony
Message will be sent 10 days after message 2
KL
Katie Lewis
Social Media Advisor at Yorkshire Water
AS
Anthony Sims (You)
Hi Katie, Would it be OK if I sent over our agency deck with case studies over email? Best, Anthony
Let's Talk About BriefsPost-download follow-up to lead-gen downloaders, live since 6 August 2026 Live
▶ Post-Download Sequence 29 leads Open in Docs ↗
Triggered when a prospect downloads the "Let's Talk About Briefs" guide via the LinkedIn lead-gen ad and has finished the email sequence
Connection request sent with no note
Message will be sent 1 day after the connection request is accepted
SE
Sara Evans
Spirax Sarco
AS
Anthony Sims (You)
Hi Sara, thanks for downloading our creative briefs guide a few weeks ago. Hope you found something useful in it. Thought I'd say hello. Anthony
Message will be sent 7 days after message 1
SE
Sara Evans
Spirax Sarco
AS
Anthony Sims (You)
Hi Sara, I appreciate it was a while ago but I was wondering whether there was anything in the briefs guide that particularly resonated… or anything you thought we missed? Any feedback would be helpful. Anthony
Message will be sent 7 days after message 2
SE
Sara Evans
Spirax Sarco
AS
Anthony Sims (You)
If you ever have a brief you're struggling with… feel free to send it over. I'd be happy to take a look and share my opinion. Anthony
01 · Audience
Targeting
The Sales Navigator lists and filters powering the outreach audience.
▶
Cold OutreachSales Navigator lists and filters Live
▶ List 1 Open in Sheets ↗
Let's Talk About BriefsLeads from the lead-gen download form Live
▶ Lead-Gen Downloads 29 leads
Audience for the "Let's Talk About Briefs" follow-up: everyone who downloaded the guide via the LinkedIn lead-gen form. Refreshed 2 to 3 times monthly as new downloads come in. Current list: 29 contacts (18 May to 30 June 2026), the audience the live follow-up sequence is now working through.
NameCompanyDownloaded
Caroline RyanSolgrid Ltd.30 Jun
Marius SmitUnited Gas & Power29 Jun
Rebecca O’HeaFlogas Britain25 Jun
Laura AndersonEmissis19 Jun
Orla McGreevyGeoPura17 Jun
Aurélie AmsellemAllume UK | SolShare16 Jun
Denise Fairweather ThomasOctopus Energy16 Jun
Gillian GrahamiKi® Technologies - myEyes®16 Jun
Ting HOOLightsource bp12 Jun
Eve MarstonReliance Worldwide Corporation11 Jun
Laura KeatingCPH Retrofit10 Jun
Renata MichlovaGeoex MCG9 Jun
Weronika MalewiczPRAMAC9 Jun
Harjaspreet KaurFornax8 Jun
Eira JonesEnspec Power Ltd8 Jun
Owen ConnaughtonWatt Footprint5 Jun
Joanna CzternastekUnited Gas & Power3 Jun
Emma ChandlerPerformance Energy LTD2 Jun
Rachel Johnstone"Ri Cruden Ltd Mechanical, Electrical & Renewables"2 Jun
Stephanie McCartneyEmtec Group29 May
Michael NjokuExertherm27 May
Abigail BoothGL Electrical26 May
Mina ObetenCommunity Energy Birmingham25 May
Marie HillEA Technology21 May
Melissa LancasterNew Era Energy21 May
Cornelia MezuAviura20 May
Sara EvansSpirax Sarco18 May
Kirstie HeneghanReEnergise - Saving money and carbon18 May
Jennifer WalshSustainable Energy Authority of Ireland (SEAI)18 May
02 · Copy
Message Copy
The live connection request and follow-up message sequence.
▶
Cold OutreachLive connection request and follow-up sequence Live
▶ Full messaging sequence Open in Docs ↗
Let's Talk About BriefsPost-download follow-up sequence, live since 6 August 2026 Live
▶ Post-download sequence Open in Docs ↗
Approved copy, live since 6 August 2026. The full sequence is also shown above under Live Messaging Flows.
03 · Mid-Cycle Check-in
Mid-Month Pulse
A quick glimpse of outreach performance this month: profile views, invites, acceptances, and replies.
▶
▶July 2026 Current Month
Cold Outreach · Connections Campaign
Window 1 to 19 Jul
Invites Sent
49
Accepted
26
↑ 53.1% acceptance
Replies
5
Reply Rate
19.2%
of accepted
Paused, then restarted around 14 July. The campaign sat idle for the first half of the month, so volumes are well below June. The connections it did make are the strongest of the campaign so far: a 53.1% acceptance rate against 34.7% in June.
Replies to 19 July: 1 hot, 1 warm, 3 not interested. Hot lead: Joel Telling, who shared his email and asked for the guide, ready for Anthony to follow up. The full responses sit in the Cold Outreach Campaign Report under the Reports tab.
▶June 2026 Reported
Cold Outreach · Connections Campaign
Window 1–22 Jun
Invites Sent
254
Accepted
79
= 31.1% acceptance
Replies
18
Reply Rate
22.8%
↑ Strong, of accepted
Standout month for replies. A 22.8% reply rate against accepted connections, with acceptance holding at 31%. The sequence is landing and the conversations are coming back.
Replies so far (through 21 June): 6 hot, 6 warm, 7 not interested. Hot leads: Samuel Reid, Judith Sewell, Danielle Wood, Veronika Janus, Catherine Torry, Mumin Islam. Several have shared an email and asked to see the work, ready for Anthony to follow up. The full responses sit in the Cold Outreach Campaign Report under the Reports tab.
Next: the "Let's Talk About Briefs" follow-up sequence (pending review) will add a warm second touch to everyone who downloaded the guide.
▶May 2026 Archived
May outreach pulse: 122 profile views, 99 invites, 38 accepted, 7 messages, 0 replies
Channel